Digitalization Between Ambition, Fear and Balance

This issue opens with Jurij Triller's view of Iraq — a market we too often see through the lens of the past, and too rarely through what it could become. After a business trip to Baghdad, he writes about a country where digitalization is not a buzzword, but a tool for transparency, modernization and development.
Boštjan Belčič then raises a question much closer to home: why are we afraid of digitalization? Is it truly cold and impersonal, or can it preserve what matters most — a personal approach, data security and a better relationship with guests or customers?
Finally, we return to the human side: health, rest and balance. Technology can help us plan better, but it cannot slow down on our behalf.
The next issue of Digital Disruptor will be with you at the end of August — until then, we are taking our own advice and a short summer break from digitalization. Our support remains available as usual, and your ideas, questions or good holiday greetings are always welcome.

Mila Triller, Newsletter Editor
Iraq: Digital Leap from the Shadow of the Past
Jurij Triller
Jurij Triller
In Europe, Iraq is often linked to war, oil, heat and sand. Yet, behind those images is a country determined to make up for lost time. After a business trip to Baghdad, Iraq no longer feels like only a story from the past, but a market of digital opportunities, sharp contrasts and bold decisions for business.
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Is This Why You Are Afraid of Digitalization?
Boštjan Belčič
Boštjan Belčič
Digitalization does not have to feel cold, impersonal or complex. When done well, the guest does not notice the system at all, but feels attention, security and a personal touch. Instead of fearing technology, perhaps we should ask what we truly fear: a system that remembers better than our old notebook now!
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A vacation we need to prepare for from within as well
Mila Triller
Mila Triller
Summer promises rest, yet often exhausts us before we even leave. Between reviews, forecasts, routes and the search for the perfect choice, we easily forget the real question: will we truly rest, or simply move to another place with the same fatigue, the same thoughts and the same need to optimize everything?
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The Hidden Psychology of Loyalty Programs: Why We Obsess Over Points!
Digital Disruptor
Insights into digital transformation and its impact on business, work, and daily life — with the human in mind. The focus is on smart digital solutions, balance in the digital world, health, and conscious use of technology. Stay up to date with trends.

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