What Makes Customers Come Back?

Why do we keep returning to certain places? Is it the price, the offer, or the feeling we take away? Today, we measure almost everything – visits, purchases, clicks, and spending. But do we truly understand what makes people come back?
Jurij Triller explores how a gift card can become the beginning of a relationship, while data and loyalty programs can provide a reason to return. Boštjan Belčič looks at another side of the story – how physical stores can compete with online retailers by offering something that cannot be packed into a box: a genuine experience.
In the Health section, I also reflect on whether more visits and higher spending really mean a better experience. Perhaps what matters more is how people feel when they leave.
To wrap things up, we introduce Be My Eyes, technology that helps blind and visually impaired people, and Gemini 4 Argon, an advanced artificial intelligence model.
Technology can help us understand people better. But what truly brings them back is still the feeling that they have experienced something worthwhile.
Mila Triller
Newsletter Editor
A Gift Card Opens the Door to a New Customer. Data Helps Build Their Loyalty.
Jurij Triller
Jurij Triller
A gift card is more than a payment method. It's an opportunity to attract new customers, but how do we turn them into loyal visitors? The answer lies in data, connecting businesses, and a loyalty program that offers more than discounts. The real value begins after the first purchase—and grows with every visit.
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Do You Also Tremble Before Online Competition?
Boštjan Belčič
Boštjan Belčič
A customer tries a product in your store, then orders it online for a few euros less. Sound familiar? You don't need to beat online competitors with lower prices. Discover how exclusive offers, unforgettable experiences, loyalty programmes and smart technology can bring customers back to physical stores.
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We Optimize Experiences. But Do We Know How They Affect Us?
Mila Triller
Mila Triller
We measure visits, sales and clicks. But do we know how people feel? From shopping centres to tourist destinations and digital platforms, the true value of an experience is defined not only by numbers, but also by feelings, relationships and the reasons people love to return. That's where success lies. That matters most.
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Useful Tools
Be My Eyes
Be My Eyes

Be My Eyes is a free app for blind and visually impaired people, providing everyday assistance through video calls with volunteers or Be My AI. It identifies objects, describes surroundings, reads text and helps users live more safely and independently. Available on smartphones and computers around the world.

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Gemini 4 Argon
Gemini 4 Argon

Gemini 4 Argon is Google's advanced AI model for complex tasks requiring deep reasoning and multistep workflows. It supports coding, research, legal and financial analysis, and cybersecurity defense. Available in the Gemini app and to developers via API, it helps professionals solve problems with confidence every day.
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Digital Disruptor
Insights into digital transformation and its impact on business, work, and daily life — with the human in mind. The focus is on smart digital solutions, balance in the digital world, health, and conscious use of technology. Stay up to date with trends.

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