In the 40th anniversary issue of Digital Disruptor, we explore a question that is often overlooked: what is the value of all our data, tools and technology if they do not lead us to change anything?
We write about decisions that require courage, shortcuts that may ultimately cost us more, and technology that should serve us — rather than constantly demand our attention.
We are also introducing new short section: one news item or trend worth following.
Because the most expensive data is not the data we do not have.
It is the data we already have — and choose to ignore.editor
Mila Triller, Newsletter Editor
The Most Expensive Data Is the Data That Changes Nothing
Jurij Triller
Jurij Triller
Never before have we had so much data and so many tools that can help us make decisions. Artificial intelligence analyses possibilities, systems predict user behaviour, and dashboards show us in a matter of seconds what once took days to uncover. Awareness of the importance of data, data mining, predictive analytics. None of this is new. What is new is that today we are expected to collect data and actually use it.
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A trend you should not overlook
From an anonymous transaction to a recognized relationship

From an anonymous transaction to a recognized relationship
Trend:
Anonymous transaction → identified customer → relevant relationship
Key question:
Why would a customer identify themselves?
Answer:
Because they receive a better experience in return.
What should you do?
Offer a clear reason for identification and immediately turn the data into a relevant action.
Data only has value when it improves the next customer experience.
Which path is the right one?
Boštjan Belčič
Boštjan Belčič
Have you ever found yourself at a crossroads, wondering which direction to take? This classic dilemma of two paths has become extremely fashionable today. Especially in the world of social media, where self-help topics are generally popular. If you spend at least 2 min a day on social media, you have certainly seen the visualisation that perfectly illustrates this concept.
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We Don’t Need a Digital Detox, but Healthy Boundaries
Mila Triller
Mila Triller
Last weekend, I spent three days at an international conference in Croatia. In nature. I led forest bathing sessions, practised tai chi, immersed myself in a sound bath, and listened to concerts in the evenings.But the programme was so full of relaxing activities that at one point I asked myself: Can even relaxation become just another obligation that we have to complete successfully?
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Useful Tools
Graphtext
Graphtext

Graphext is an AI-powered analytics platform that enables users to connect, clean, explore and visualize data, discover patterns, and build explainable predictive models without coding, turning complex data into actionable insights.
Visit
Metabase
Metabase

Metabase is an open-source business intelligence platform that connects to databases, enabling teams to explore data, create visualizations and dashboards, run queries with or without SQL, and share insights for better decision-making.
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Digital Disruptor
Insights into digital transformation and its impact on business, work, and daily life — with the human in mind. The focus is on smart digital solutions, balance in the digital world, health, and conscious use of technology. Stay up to date with trends.

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