What do a shopping center, a chamber of commerce, and a weekend in the mountains have in common? At first glance – nothing. Yet all three raise the same question: how can we use technology to make people's lives easier without losing what makes us human?
In this issue, we explore how retail is increasingly adopting the logic of hospitality, why customers are becoming guests, and why value is being created less through products and more through experiences.
We also discuss digitalization that should save businesses time rather than create new obligations.
Finally, we ask what may be the most important question of our time: as artificial intelligence becomes increasingly capable, what remains uniquely human?
Because regardless of technology, data, and artificial intelligence, trust, belonging, and meaning are not created in systems—they are created in human relationships.
Mila Triller, Newsletter Editor
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The Experience Era: How Retail Is Learning from Hospitality
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A new week, a new conference. This time, I was invited as a panelist to the REBEC conference in Belgrade, where the theme was “The Experience Era: Merging Retail and Hospitality.”
The topic focused on connecting the worlds of shopping centers (retail) and hospitality or tourism. For me, this is really about one thing: building connected destinations and ecosystems — exactly where our focus lies.
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Digitalization Must Save Companies Time, Not Create New Obligations
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The greatest progress is in the fact that more and more companies no longer view digitalization merely as purchasing new software, but rather as part of their business strategy. Process automation, better data utilization, cybersecurity, and the introduction of artificial intelligence are at the forefront. GZS plays a significant role in the development of e-commerce, particularly regarding standards that enable companies to conduct efficient digital business operations.
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„Men have become the tools of their tools."
— Henry David Thoreau, Walden
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Will We Know How to Remain Human?
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“The only constant is change,” said Heraclitus more than 2000 y ago.
Today, we live in a time when artificial intelligence writes texts, creates images, assists doctors with diagnoses, helps students learn, and supports entrepreneurs in running their businesses. The world is changing faster than ever before. But one important question stays with me: What will AI change within us?
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Why your gift card program is losing money?
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Insights into digital transformation and its impact on business, work, and daily life — with the human in mind. The focus is on smart digital solutions, balance in the digital world, health, and conscious use of technology. Stay up to date with trends.
Do you have a thought or story you would like to share?
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You received this newsletter because you have been in contact with us or subscribed to it. Images in the newsletter are illustrative, obtained from publicly available sources or used with permission and may be partially adapted using artificial intelligence.
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