Dear Santa, this year, we’ve been (mostly) good! Sure, there’s room for improvement... but let’s focus on the wins, shall we? Next year, we’re stepping it up. We’ll help even more businesses digitalize their operations, streamline processes, and wow their customers to the point where they say, “Wow, I’m definitely coming back!” (Cue Arnold: “I’ll be back!”)

Our guest today is Brigita Švigelj, the leader of digital marketing projects at BTC City Ljubljana, one of the most innovative shopping centers in Europe. In fact, BTC City, our business partner in the area of gift cards, is much more than just a shopping center—it’s a place where retail, entertainment, and sustainable solutions come together, powered by modern digital innovations.

In the ever-changing events industry, the rise of hybrid events – combining physical and virtual elements – is an exciting trend. However, many organizers face fears and uncertainties when planning such events. Below, we address four common concerns and provide practical solutions for overcoming them.

Let’s start on the tennis court. Even in tennis, there’s something called SOP—Standard Operating Procedure. In the world of tennis, this is often the ritual every player performs before serving. It might be bouncing the ball on the ground a set number of times, taking a deep breath, or glancing at the sky. These actions aren’t just part of some boring tradition.

Winter always reminds me of the power of nature and its cycles – moments when everything pauses, calms down, and retreats into silence. It’s a time when nature withdraws into peace and quiet, offering space for reflection. When you look at the snow covering the landscape, do you see the end of the year or a blank page ready for writing new stories?