Technology doesn’t set the direction. We do.
The future is not something waiting for us around the next corner. In many places, it has already become part of everyday life – the question is what we actually do with the opportunities it brings.
In this issue of Digital Disruptor, we therefore do not ask whether the future will be digital, but what needs to be in place for technology to truly create progress.
Jurij Triller reflects on why a new application, AI or digital tool cannot replace clear goals, well-defined processes and careful thinking about what we want to achieve.
In our conversation with Marleen Kirss, Head of Digitalisation and Analytics at Estonia’s Astri shopping group, we explore an environment where digitalisation is no longer a project, but part of everyday business – and look at what comes next.
Progress also comes at a cost. In our Health section, we therefore reflect on energy, balance and why growth is not free.
To finish, we look at Webflow and Descript – two practical tools that shorten the path from idea to execution.
Technology can open many new paths for us. But it still does not determine the direction. We do.
Mila Triller, Newsletter Editor
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Technology Does Not Solve Unclear Goals
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Growth, digitalisation and AI are now almost a given in business. But speed alone is not progress. Before any major change, we need to ask a key question: why are we introducing it, what do we want to achieve, and how will it create real, long-term value for the company and its people over time too?
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One Step Ahead: How Astri Is Building the Future of Shopping Destinations
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How do you stay one step ahead of expectations in one of Europe’s most digital countries? We spoke with Astri Group’s Marleen Kirss about our solution SmartGifty, automation, data, AI and how Astri connects digital convenience with the physical experience across shopping destinations.
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The autumn equinox and equilux are behind us – a moment of almost perfect balance between day and night. That not-quite-exact half raises a question: does life really need to be 50:50, or is it more important to recognise what drains us and what gives us energy back, day after day, in everyday life and within ourselves?
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„The future is already here — it's just not very evenly distributed."
— William Gibson
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Insights into digital transformation and its impact on business, work, and daily life — with the human in mind. The focus is on smart digital solutions, balance in the digital world, health, and conscious use of technology. Stay up to date with trends.
Do you have a thought or story you would like to share?
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You received this newsletter because you have been in contact with us or subscribed to it. Images in the newsletter are illustrative, obtained from publicly available sources or used with permission and may be partially adapted using artificial intelligence.
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