Supernova Gift Card

Supernova shopping centers are popular destinations not only for shopping but also for leisure activities. They offer a wide range of stores, services, and entertainment options tailored to the needs and desires of visitors. We spoke with Zorica Lazić, who is responsible for brand marketing and the user experience of the Supernova Gift Card at Supernova, about the latest trends in this field.

In today's times, people are increasingly burdened. There is less and less time. Our consumer habits are also changing. How do you adapt to this fast pace in your centers? What do you focus on the most when building relationships with customers?

At Supernova Group, we are aware of the changes brought about by the modern, fast pace of life. Comfort, efficiency, and convenience are of key importance to our visitors, and we adapt our operations accordingly.

Due to our widespread presence throughout Slovenia, the Supernova brand is already synonymous with convenience, as it is present in 9 out of 12 Slovenian regions. In 24 shopping centers, we provide a diverse mix of shops and services that cater to different preferences, meaning there is something for everyone. Above all, the diversity of providers in each shopping center means efficient shopping, as it enables "everything in one place."

At the core of everything we do is building strong and lasting relationships with visitors. We focus on creating value-added experiences. We are actively involved in local communities, primarily through various campaigns and events for visitors of all ages.

Customers have been able to shop with Supernova Gift Cards in your shopping centers for some time now. Can you tell us what advantages they offer your customers?

The Supernova Gift Card is a versatile gift, as it is truly suitable for all tastes. It allows easy shopping in as many as 20 Supernova shopping centers across Slovenia. Cardholders can choose from over 700 stores, providing access to a wide range of products and services and ensuring that the gift is suitable for everyone.

In addition to redeeming, purchasing the gift card itself is also simple. It is available in 16 Supernova shopping centers across Slovenia or through the website supernova-kartica.si. You can load any amount between €10 and €300 onto the card. Customers can choose from 7 designs for different occasions. Through the website, they can also personalize the card by uploading their own photo and ordering a card with a unique print.

For last-minute shoppers, an e-gift card is also available on the website, which is the perfect last-minute gift as it is available immediately after payment.

The Supernova Gift Card is also an excellent gift for companies that want to show appreciation to their employees or business partners with a gift that meets all their desires.

Which functionality do your customers like the most?

Besides being able to use the Supernova Gift Card in as many as 20 Supernova shopping centers across Slovenia (and thus visit the nearest or favorite Supernova), cardholders can gradually redeem the balance in different stores. This means they can shop at their own pace and take advantage of offers when they seem best. At any time, they can check the balance on their gift card on the website supernova-kartica.eu

What advantages would you highlight on your side? Can you share an interesting detail from the financial background?

In addition to the already mentioned advantages that the Supernova Gift Card brings in terms of purchasing and redeeming, we recently equipped the gift card with a QR code that allows holders to easily add their gift card to Google or Apple Wallet. This means even greater convenience, as they can now store and use their gift card directly from their smartphone.

The Supernova Gift Card is not just a convenient payment method, but also a complete experience that brings satisfaction and joy to our customers, as evidenced by the constant growth in the popularity and sales of the gift card, which continues to increase year after year.

It's interesting that most people are afraid of novelties, even though they can greatly simplify our lives. Did you also face concerns before taking a step forward in digitalization?

Although establishing the gift card was a challenge that initially raised many questions, with careful planning and systematic implementation, we managed to overcome the initial concerns. At Smart Octopus Solutions, they professionally guided and supported us through all stages of the project. We successfully implemented the Supernova Gift Card, as we know it today, not only in Slovenia but also in Supernova shopping centers in Croatia. In addition to the technical aspect of establishing the platform and processes, they also helped us organize training and ensured the seamless integration of the new system both internally and in relation to merchants.

Today, we are proud of this decision, as the gift cards bring our customers more flexibility and convenience. Digitized solutions in the field of gift cards have also replaced classic vouchers. However, many entrepreneurs still cling to 'paper and pencil' in this area. What would be your advice to all those who may still be afraid of this transition?

Transitioning to digital solutions in the field of gift cards brings many advantages, but I understand that change can be intimidating. Nevertheless, with the right partner, implementation can be straightforward. Therefore, before a company decides to transition from classic vouchers to gift cards, it is important to choose a reliable and experienced provider or partner for the project. They will ensure that the implementation process is as simple as possible.

The transition to gift cards is definitely a step towards modernization, improved business operations, greater efficiency, and customer satisfaction.

Zorica Lazić