Behind the Scenes of Sports – Technological Innovations That Thrill Fans

Have you ever wondered how modern technology can transform the stadium experience and strengthen the connection between a club and its fans? Our guest today is Rusmir Agić, owner of 1Klik in Croatia, a company specializing in identification solutions and digital transformation. In a brief interview, he shared insights into how, through innovative approaches and collaboration with one of the most renowned sports clubs in this part of Europe, they are reshaping the sports industry.

How have digitalization solutions evolved in recent years?

"The pandemic was a turning point. Contactless technologies experienced a real boom during that time. Recently, artificial intelligence has become a driving force in this field, enabling better understanding of user needs and personalization of experiences. Progress in this area is accelerating rapidly."

Your company has been closely tied to sports since its inception. Which projects are currently your main focus?

"From the very beginning, we’ve worked with sports clubs and organizations. Our most prominent partner is GNK Dinamo Zagreb, with whom we have been building custom innovative solutions for many years. We focus on comprehensive systems that include identification, cashless payments, and enhanced experiences for fans."

What does your collaboration with Dinamo look like?

"We’ve developed a solution that integrates all club services into one system. Fans can use our platform to purchase season tickets, access the stadium, order food and drinks cashlessly, and enjoy exclusive benefits. The mobile app also allows participation in prize games, while the club management can use collected data to further enhance the user experience for their supporters."

You’ve created a solution with numerous interconnected components. What are the biggest challenges in implementing such solutions?

"Technology itself is not the biggest obstacle. The key is having clients who are ready to actively participate. Dinamo is an excellent example because their team in Zagreb invested a lot of energy and vision into the project. We believe similar projects will soon be adopted by other clubs, as sports organizations increasingly recognize the potential of digitalization."

Generic or personalized solutions – where is the future headed?

"The focus is on personalized solutions. Fans and customers expect unique experiences, which require collaboration between various partners and integration of different services. The future lies in adaptable, comprehensive approaches that meet the specific needs of users."

How important is digitalization for entrepreneurs?

"Digitalization is no longer a question of the future; it has become part of our everyday lives. Contactless payments, mobile apps, and artificial intelligence are already here. Entrepreneurs who recognize this and have the courage to invest in progress will gain a significant competitive advantage. The key to success lies in identifying opportunities and making the most of them."