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In this newsletter, we connect the Olympic Games, a professional sports club, and a small hair salon – at first glance, very different worlds united by the same challenge: how to build relationships and stay top of mind in a time when attention is the most valuable currency. Today, it is no longer enough to simply be good. You need to be decisive, recognizable, and consistent. Those who know how to manage their story, data, and user experience do not leave success to chance – they build a long-term competitive advantage.
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“We’re too small for a loyalty program.”
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If you’re big and don’t want to become bigger – you can skip this article. If you’re small and have ever said to yourself, “This isn’t for us. Loyalty is for the big ones.” – keep reading. It’s time to say some things without sugarcoating.
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A modern approach to building a Sports Community
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In modern sports, the score on the scoreboard is no longer the sole measure of a club's success. Behind the scenes at Stožice Arena, a process unfolds where marketing, technology, and responsibility intertwine.
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3 stories from the Olympic Games: What can they teach us about Customer Relationships?
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Every Olympic Games writes stories that stretch far beyond sport. This year is no different. The Milano-Cortina Games haven’t concluded yet, so we cannot say the three stories will be the defining moments of the year’s sporting event.
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„Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing.“
— Pelé
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Insights into digital transformation and its impact on business, work, and daily life — with the human in mind. The focus is on smart digital solutions, balance in the digital world, health, and conscious use of technology. Stay up to date with trends.
Do you have a thought or story you would like to share?
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You received this newsletter because you have been in contact with us or subscribed to it. Images in the newsletter are illustrative, obtained from publicly available sources or used with permission and may be partially adapted using artificial intelligence.
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