In this issue, we reveal how digital transformation, smart loyalty programs, and strong customer relationships create real competitive advantage — from the inspiring story of Terme Snovik to a lesson on why even Ryanair can get it wrong. We show why marketing is no longer just advertising, but a system powered by data and coordinated action across the entire organization. At the end of the interview, a surprise gift awaits — one you won’t want to miss.
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Marketing is not advertising – it is a relationship.
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About 25 years ago, when I was still working in the field of selling advertising space for print media, I spoke with the head of marketing of what was then a very successful company, a representative of a world-famous high-end brand.
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From Slovenia's First "Natur Hotel" to a Digital Loyalty Revolution
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In a world where tourism is often becoming a mass-produced commodity, Terme Snovik, nestled in the heart of the Kamnik-Savinja Alps, is taking a completely different path. This year marks a major turning point: the opening of the first true Natur Hotel in Slovenia.
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„Your brand is what people say about you when you’re not in the room.“
— Jeff Bezos
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Why Even Ryanair Failed at Loyalty: Are You Making the Same Mistake?
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"You see," my uncle said, leaning back and loosening his belt a notch. We had just finished a spectacular dinner prepared by my grandmother—the kind of meal that leaves you feeling both heavy and invincible.
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Insights into digital transformation and its impact on business, work, and daily life — with the human in mind. The focus is on smart digital solutions, balance in the digital world, health, and conscious use of technology. Stay up to date with trends.
Do you have a thought or story you would like to share?
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You received this newsletter because you have been in contact with us or subscribed to it. Images in the newsletter are illustrative, obtained from publicly available sources or used with permission and may be partially adapted using artificial intelligence.
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