In 2026, sales and shopping destinations are entering a new era marked by a clear shift: from transactions to experiences, from mass communication to personalization.

In this edition, we explore how gift cards are evolving into an emotionally rich, digital experience, and why listening to customers and smart use of data are becoming a key competitive advantage.

We conclude with a real-world perspective – Smart Insights, featuring fresh viewpoints from Peter Thommen from the world of global sales.

As we step into 2026, the world of retail is entering a new phase of growth, creativity, and connection. The past year has clearly shown us that shopping is no longer just about choosing products off the shelves.

January is the perfect time to slow down and really listen to your customers. After the holidays, people are more reflective and open about what they value. Pay attention to feedback, messages, and behavior, not just numbers.

When customers feel heard, trust grows. Start the year by showing that their voice matters, and let those insights guide your decisions for the months ahead.

Gift cards are no longer just a convenient last minute substitute for a present. In recent years, they have evolved into one of the most advanced digital products in retail, tourism and shopping centers.

"I have no doubt: Retail is the most fascinating industry that is. After 30 years in retail and five years working professionally with the future, I feel this more strongly than ever."

The latest Eurostat data, collected for the European Retail Trade Volume Index, confirm that while retail turnover has continued to rise, volume has followed a far more moderate and uneven path, underlining the structural and cyclical forces shaping European consumption. A 2025 review and 2026 outlook...