The first newsletter of the year serves as a reminder that courage does not lie in waiting for certainty, but in the decisions made even amidst the fog.
Winter and its silence offer an opportunity to hear yourself once again - choose one clear step and take it.
Meanwhile, the forecast for 2026 is clear: changes, such as the digitalization of events, are no longer an exception, but the standard - a necessity.
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A vision without a decision is just a nice thought.
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Barely a week has passed since the start of the new (working) year. The Christmas and New Year holidays—which our SOS team rightfully took from Christmas until the first Monday of January—already feel far away. Honestly? It feels as if they never happened. Huh. Is that good or bad?
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Event Digitalization: No Longer Just an Innovation, But a Necessity for Survival
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In recent years, the field of event organization in the Adriatic region has changed fundamentally. Although our local market we often lagged three to five years behind global innovations, in 2025 this gap was practically eliminated.
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„Success is not final, failure is not fatal: it is the courage to continue that counts.“
— Winston Churchill
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On winter and the decisions we don’t say out loud
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Winter brings a special kind of calm and silence. Everything is stripped back, slowed down, reduced to what truly matters. In that silence, as days grow shorter and nature withdraws into itself, we too are left alone with ourselves—with thoughts we usually push aside amid the rhythm of everyday life and constant availability.
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Top retail & loyalty strategies for 2026
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You received this newsletter because you have been in contact with one of us in some way. You may have been, are, or will be our valued customer, or we obtained your contact information from publicly accessible sources, or you subscribed to the newsletter yourself.
Every month, we share various information, experiences, and anecdotes from the world of digitalization, as well as special offers and useful tips to help you take advantage of all the benefits digitalization offers.
Images in this newsletter are obtained from publicly available online sources or were provided with permission from authors, organizations, or other rights holders and are used for illustrative purposes. Certain images have been adapted using artificial intelligence.
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