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Destination Tourism: More Than the Sea and Pretty Views
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This summer, like many before, and like many others, we "wandered" between the coast and the inland. The sea, the sun, and the scent of pine trees – a classic we chose mostly because of the kids. But we also wanted to escape the classic, so we picked inland locations – provided they weren’t too far and reachable by car.
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"A destination is never a place, but a new way of seeing things."
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These were the words of an American tourist in white sneakers and a baseball cap, casually leaning on the counter at entrance number 7. His girlfriend was busy snapping a few enthusiastic selfies beside him. The ticket clerk, looking a little bored, glanced up and smiled.
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Artificial Intelligence and the Event Industry
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We live in a time where artificial intelligence is becoming deeply embedded in every aspect of our lives. In business, its added value is growing rapidly. Like many things in life, however, it's a double-edged sword---bringing both opportunities and risks.
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Layla
is a mobile app that uses artificial intelligence and your location to suggest attractions, routes, and experiences in real time, tailored to your interests. It also offers voice search, navigation, and audio descriptions, enabling intuitive and personalized exploration of a destination.
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VoiceMap is a GPS-guided audio tour app with content created by local storytellers. As you move, it automatically plays audio stories linked to your location, without the need for a live guide. It also works offline if you download the tour in advance.
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