Last year at this time I wrote about why summer and vacation are the ideal time to reflect on what has been done and plan for digital transformation.
But before that comes one more step: cleaning out the closet. Well, actually the desk and the head.

A little less than a year ago, Arena Centar in Zagreb switched from a gift card solution to the digitalized SmartGifty solution. At Arena Centar, it has become a smart, data-driven tool for attracting new visitors. We spoke with them about the importance of digital solutions in early July.

Summer. The season of swimsuits, cicadas, and endless “let’s go somewhere.” Even in the digital world, summer feels like a race with no finish line. Something’s always happening. Often it’s a season of packed schedules, unread emails, and invitations that all sound equally irresistible: “Come!” “You have to be there!”